Portfolio

Digital Communications

Köld AB - Malmö, Sweden

At Köld, I led digital and offline marketing campaigns to boost brand visibility and customer engagement across Sweden. I created seasonal content strategies for their products, events, and coordinated press features. This hybrid role combined creative marketing with hands-on operations, offering a full-spectrum view of the company’s brand storytelling.

Bobobobo - Jakarta, Indonesia

I strategized creative digital campaigns with external collaborators, such as collaborating with local artists and fashion designers for social media takeovers. One in collaboration with Jakarta Fashion Week (left) and the other with local artists to celebrate the company's anniversary campaign (right).

Editorial Features

JJK Magazine - Jakarta, Indonesia

I contributed several articles to the lifestyle magazine, the ones featured here are my personal travel insights and tips for London, UK and Tuscany, Italy.

Snapcart Insight Hub - Jakarta, Indonesia

Featured here are articles about newly launched features on Snapcart's mobile app. These articles were posted on the B2B company blog that I helped establish and categorized.

Media Evolution - Malmö, Sweden

As a freelance writer for Media Evolution, I contributed to their Foresight Cycle and joined the editorial team for The Conference in August 2023. I collaborated with fellow editors to produce daily coverage of all talks and speakers during the two-day event. This role highlighted my ability to synthesize complex ideas quickly and deliver engaging, high-quality editorial content under tight deadlines.

Events

Bobobobo - Jakarta, Indonesia

During my tenure as Marketing Content Specialist at a lifestyle e-commerce, Bobobobo, I was project manager for two external collaborative events.

One of them was a music festival called We The Fest, where we featured some of our vendors’ products and offered several on-site activities.